You have used search engines repeatedly to find whatever you need from information on how to change something to buying a product or service. You have Googled, Yahooed!, Binged or Asked! for a query utilizing a set of KEYWORDS. Depending on the demand of those KEYWORDS, you obtain a set of results that in a “scientific” fashion have been classified as:
- Paid Results
- Organic or Natural Results
The Search Engine Optimization Battle
Paid results, sometimes placed on top with a light yellow-orange color and to the right side with no color, are the consequence of your SEM efforts therefore paid by you or your company. Basically you paid to get listed.
On the remaining space we find the Organic or Natural results where the website doesn’t have to pay for the placement however they enter the struggle for the top ten listings where most of the action happens. If a KEYWORD is “hot” the competition can be enormous and sometimes is virtually impossible to dethrone the leaders.
And you want to be listed on the Organic results because 70% to 80% of the people click on them; it is “FREE” (Under search engine eyes) and the most important aspect: They bring constant qualified traffic and…
More Qualified Traffic = More Leads = More Sales = More Revenue
Search Engine Optimization (SEO) is the hand that guides your website to rank on those desired Organic results.
What will happen to my business if I rank in
the first places of the search engines?
Let’s illustrate the answer and let the picture be worth a thousand words:
This graph exposes that 42% of the searchers click on the first organic result returned by a search engine after a keyword query. The rest of the fight remains in the following 9 results and just 10% of these searchers jump to the next page.
If your online business is optimized with that particular keyword and that keyword is relevant to the type of product or services you offer, you will experiment:
- A dramatic growth on the traffic going to your company’s website
- A rise in prospects and potential clients
- More transactions and sales of your products or services
- More profits via your online business
By requesting a free consultation we will be able to analyze the actual optimization of your website and the steps that it needs to obtain a higher ranking therefore the Qualified Traffic… And you already know the formula!
